The New York State Summer School of the Arts (NYSSSA) is seeking a motivated and creative graduate-level outreach and marketing intern to assist in promoting our summer program for high school students. This internship offers a unique opportunity to gain hands-on experience in arts education promotion while making a meaningful impact on the community.
NYSSSA is currently comprised of three summer residential schools (Visual Arts, Media Arts, and Theatre) and looks forward to welcoming back the School of Choral Studies in 2025. 2024 was the first year back in operation after a hiatus due to the Covid pandemic. Pre-Covid, NYSSSA operated 7 schools across the state- Ballet, Modern Dance, Orchestral Studies, Choral Studies, Visual Arts, Media Arts, and Theatre. The schools offer intensive training, provided by nationally recognized artists and companies, to gifted high school students who represent the wide diversity of ethnic, social, cultural and economic backgrounds of all New Yorkers. Each school is an intensive month-long residential program for students who are considering careers in the arts and entertainment industries. In the Fall, in addition to closing out the season and conducting post-program assessments for the next year, this office is heavily recruiting students for early decision; building awareness of the program with parents, teachers, and community organizations in person and online; and planning for the upcoming summer program, including audition outreach, contracting with partner-organizations, and staff/faculty recruitment.
Responsibilities:
* Assist in implementing marketing strategies to attract high school students to apply and attend NYSSSA's summer programs.
* Draft engaging content for social media platforms and the program's website.
* Assist in maintaining and updating program's website.
* Assist in creating marketing and outreach materials, such as press-releases and both digital and printable flyers.
* Support the development of promotional materials, including flyers, brochures, and digital campaigns.
* Research and collaborate with NYS high schools, community organizations, and arts agencies to cultivate partnerships and outreach opportunities.
* Conduct market research to identify potential new audiences and improve outreach efforts.
* Attend events and community functions to represent the program and engage with prospective students and families.
* Collect and analyze data and feedback from outreach initiatives to continuously improve marketing and outreach approaches.
* Gain valuable hands-on experience in outreach and marketing within the arts education sector.
* Networking opportunities with professionals in arts education and marketing.
* Flexible schedule accommodating academic commitments.
* Currently enrolled in a graduate program in Marketing, Arts Administration, Communications, or a related field.
* Strong writing and verbal communication skills
* Familiarity with social media platforms and digital marketing techniques
* Passion for the arts and education, particularly in supporting youth engagement
* Ability to work independently and collaboratively within a team.
* Proficiency in graphic design software (eg Adobe Creative Suite) is a plus.
* Proficiency in Drupal web design is a plus.
* Previous NYSSSA student is a plus.
Intern is expected to work up to 20 hours per week, ideally at least two partial work days on location. Work may be completed on a hybrid basis, with one day per week off-site. Exact schedule will be made around academic commitments.Ìý
Qualified candidates should email a cover letter, resume, transcript (student copy is acceptable), and completed internship application to internships@nysed.gov. Please include the Assignment Number (OCE-FA-24-4) in the subject line of your email to reference this assignment.
Failure to send complete application materials via email will result in your removal from our consideration.
Elizabeth DeSantis & Molly Hennighausen